Sustainability and reducing our plastic use is a very important goal at The Happy Beast. Unfortunately, this is not an easy task to accomplish in the pet food industry. However, we still feel strongly that it is an important goal to strive towards, which is why we are discontinuing our single-use plastic cat food pouches.

Single-use plastic pouches have been growing in popularity over the past 5 years as an alternative to canned foods. This is because pouches are supposed to retain the flavor of the food better than a typical aluminum can since no heat is used in the sterilization process. However, this relatively small benefit to flavor has come at a significant cost to our environment.

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